In a historic move for Israeli sports and global cycling, Factor Bikes and Israel – Premier Tech (IPT) (formerly The Israel Cycling Academy) have inked a perpetual partnership, celebrated with a breathtaking, hand-painted OSTRO VAM Watercolor and matching eye-popping jersey that will electrify the roads of the Tour de France.

Innovation on Two Wheels: Where Israel’s Vision Meets Speed

Cycling is more than a sport in Israel; it is a national mission, and Sylvan Adams, co-owner of IPT and the relentless visionary behind Israel’s cycling revolution, has ensured that Israel is not just riding along but leading the pack.

Through his investments in the Israel Cycling Academy, the Giro d’Italia’s historic arrival in Jerusalem, and the construction of Israel’s first indoor velodrome, Adams has redefined what is possible for Israeli sports.

Now, with the Factor partnership renewed indefinitely, Israel – Premier Tech cements its place as the future of professional cycling, racing not only for podiums but for the pride of a nation.

A fresh look for a new chapter with @FactorBikes 🤩

Spot us in the peloton this @LeTour with the one-of-a-kind Factor OSTRO VAM Watercolour and special edition jersey that celebrates our partnership renewal with Factor.

🇫🇷 #TDF2025 #YallaIPT #FactorRacing #NeverStatusQuo pic.twitter.com/0MiwnQ2wXz

— Israel – Premier Tech (@IsraelPremTech) July 3, 2025

A Bike That Breaks the Mold

Factor’s OSTRO VAM Watercolor edition is not just a bike; it is a rolling work of art, painted in electric pink and IPT’s signature blue to symbolize the chaos of creativity and the refusal to accept the status quo. The matching jersey, crafted by Élie Desgreniers, embodies Factor’s mantra of “Never Status Quo,” ensuring that IPT riders are impossible to ignore as they surge through France’s iconic climbs.

It’s all about the detail 👀

You won’t be able to miss our guys over the next three weeks as they race around France!

Our special edition @LeTour jersey combines electric pink, IPT’s signature blue, and a pattern that embodies @FactorBikes’ Never Status Quo mantra to create a… pic.twitter.com/zLsls9N6Uv

— Israel – Premier Tech (@IsraelPremTech) July 3, 2025

From the Leaders Themselves:

🗨️ Sylvan Adams, IPT Co-Owner:

“Factor has been a great partner since we began our relationship four years ago. With this new, perpetual renewal, our partnership is solidified into a permanent one, as important mutual stakeholders. This will permit both Factor and IPT to work together towards our joint goals....I am proud of our special relationship, which is unique in the pro cycling world. Both Factor and IPT have a long term vision, expressed perfectly by this renewal. I am confident that this partnership will bring us both many victories in the future.”

🗨️ Kjell Carlström, IPT General Manager:

“It gives us great pleasure to announce the renewal of the partnership between IPT and Factor, on the eve of the Tour de France....We are excited to see our partnership go from strength to strength and continue working with Rob and the Factor team to achieve our mutual goals, starting here at the Tour de France where our riders are racing with a special edition jersey and Factor OSTRO VAM Watercolor to celebrate the partnership renewal.”

🗨️ Rob Gitelis, Factor Bikes and Black Inc Founder:

“There is no greater testing ground than the biggest races in the world, and no better inspiration than seeing our bikes ridden by the best athletes. This partnership is where innovation meets reality, and that’s where Factor thrives.”

Sylvan Adams, the Israeli-Canadian philanthropist, is a man on a mission, and for him, the road through France isn’t just about cycling; it’s about showcasing Israel to the world.

https://t.co/SzRWFZlw6n

— The Jerusalem Post (@Jerusalem_Post) July 14, 2024

Israel’s Cycling Revolution: The Bigger Picture

Under Adams’ leadership, Israel has transformed into a cycling powerhouse:

• Brought the Giro d’Italia to Israel (2018), the first Grand Tour stage outside Europe.

• Built Israel’s first indoor velodrome and advanced national cycling paths.

• Developed a pipeline for Israeli riders to compete globally while showcasing Israel’s landscapes to the world.

• Plans to rebuild Gaza border area cycling infrastructure and potentially build a southern velodrome, proving that even in the face of adversity, Israel pedals forward.

  176 cyclists, 22 teams, 15 countries - The @giroditalia #Giro101🚲 Grand Tour is happening in #Israel (May 4-6) and it's the first time this great race is held outside Europe. Watch and join this beautiful celebration of sports: pic.twitter.com/j3mzYZVOU4

  — Israel ישראל (@Israel) May 6, 2018

What’s Next? Victory

As the Tour de France begins, Israel – Premier Tech’s riders will not only race for yellow jerseys but also to prove that Israel’s innovation, spirit, and resolve are unstoppable. With Factor’s engineering and IPT’s relentless drive, this partnership aims to break records, defy expectations, and inspire a nation.

Israel is not just competing in the Tour de France. It is claiming its place at the front of the world’s most prestigious race, one pedal stroke at a time.