
- Details
- The Judean Staff
- National
Israel's oldest instirution is getting an upgrade to bring it into the 21st century. Keren Kayemet L'Yisrael, also known as KKL, in English known as the Jewish National Fund (KKL-JNF), is the oldest organization in the world to establish a platform for mass fundraising, has been reconfiguring the way it works and creating an internal digital revolution.
“The world of donations has changed in recent decades,” says Shariel Gon, director of the fundraising department at KKL-JNF.
“In the past, donors relied on the country’s founders and supplied the necessary funds because they needed to establish a country. Today, people want to know where their funds will be directed and want to receive regular reports and updates on the status of the project. Most of these donors have their money in the Diaspora, are heads of families, well-educated, and want to be able to donate online.”
Read more: After A Century Of Replanting The Land, KKL-JNF Is Finally Getting An Upgrade