Have you ever bought an avocado, added it to the fruit basket on your counter, and watched in frustration for over a week as the fruit refused to ripen? What about those bananas that you bought slightly green but within two days look like they have passed their prime? An Israeli company has solved this problem and the technology is expected to significantly save food distributors from what is currently, close to 30% of the products they manage from going to waste.
Food security and reducing food waste are increasingly becoming critical needs and goals for global organizations and sustainable food companies. The company "Granot", which sells fruits and vegetables directly to Israeli food chains and wholesale markets, recently made an investment in a company that can help save thousands of kilograms of fruit from spoiling.
X-RAY VISION FOR VEGETABLES: If you only see produce from the outside, you don't know if it's ripe or fresh. Neolithics' hyperspectral-powered AI inspects fruits and vegetables from the inside out, cutting waste.#sustainability #waste #foodsecurityhttps://t.co/y8apF9eMJB— OurCrowd (@OurCrowd) October 24, 2022
The company, "Neolithics" developed a first-of-its-kind technology for advanced quality control of fresh produce. In simple terms, the technology helps classify fruit according to its ripening and ripeness level, thereby allowing distributors and retail markets to maximize utilization and reduce food waste. Together, the companies hope to make a significant breakthrough in the avocado field and enable Neolithic’s global growth.
Neolithics was founded in 2021 by veterans of Israel's Air Force Guy Morgan and Amir Adamov. The company has developed a system based on hyperspectral optics and artificial intelligence to predict the quality, safety, and survival characteristics of fresh goods in the food supply chain. The system enables smart merchandise management to maximize value and reduce food waste in the distribution chain. As part of the cooperation with Neolithics, Granot will establish an avocado laboratory, for the treatment of fresh agricultural produce after the harvest (Postharvest), the most advanced in Israel and one of the most advanced in the world.
"Granot started marketing avocados that are ripe and ready to eat immediately after their purchase. In first stage #avocados of Ettinger variety which opens the avocado season in #Israel considered premium and delicious variety, most loved by Israelis, will be sold." [JPost] pic.twitter.com/PFwZriCvYd— Eli Dror (@edrormba) February 8, 2023
The joint research and development center of the companies will be established in the Granot complex, near Granot's avocado packing house, with the aim of creating a deep connection between Granot's activities along the entire value chain, its experience and agrotechnical capabilities, to the technological capabilities of Neolitex and to create a leading body in the agritech worlds.
Recently Granot started marketing ripe and ready-to-eat avocados. Granot's ripe avocados, ready for consumption immediately after purchase, are marketed in a designed box packaging, in which 2-3 avocado units are packed, according to the variety and the season. In the first stage, avocados from the Ettinger variety are marketed, which opens the avocado season in Israel and is considered a select and delicious variety that is the most loved by Israelis. After that, additional avocado varieties will be marketed, including Puerta, Ardit, as well as the Haas variety, which leads the Israeli export of avocados abroad, also in specially designed packaging.
Neolithics has developed a unique technology that aims to help fresh food distributors optimize food quality, safety, and shelf life, using innovative fruit inspection technology. The company offers wholesale and retail food distributors the next generation of quality control for produce which is necessary in today's world, to improve food safety and reduce food waste.
According to Neolithics co-founder and CEO, Amir Adamov, "We founded Neolithics to improve the way we treat the planet. Since between 30% and 50% of the food produced in this world is wasted, we knew we could have a huge impact on how where the world is fed. By the year 2050, we must feed 25% more people in the world with half of the resources and our technology will help to face this incredible challenge".
Tecnología israelí puede ayudarle a encontrar el aguacate perfecto— Noticias de Israel (@estadoisrael) February 8, 2023
Granot creará un laboratorio de aguacate para tratar productos agrícolas después de la cosecha como parte de su asociación con Neolithics.https://t.co/SbjbZqTYxJ
According to Giora Marom, CEO of the Granot Farmers Cooperative, Neolithics’ technology will make it possible to optimally schedule the marketing of avocados in the local and international markets. Our savings and theirs are to lower the level of depreciation, optimize the process along the value chain and improve quality. If we succeed, this could be a significant breakthrough in the field. This is another investment by Granot in the field of food tech that allows us to make a unique connection between the worlds of high-tech and the agricultural industry and positions us as a significant and leading body in the field."